OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN.

ENTRY: The Hannaford Fresh Finales Recipe Contest (“Contest”) begins at 12:01 a.m. Eastern Time (“ET”) on September 1, 2007, and ends at 11:59 p.m. ET on October 31, 2007. Limit: one entry per person regardless of method of entry. By entering, you agree to be bound by these official rules and judges’ decisions. Recipes must be original, must include at least one Hannaford brand product, and must meet the following criteria: (1) Recipes must be for a dessert. Instructions must be clear and easy to follow. (2) Recipes submitted must include all ingredients and complete preparation directions. (3) Recipes must contain at least one Hannaford brand product. Hannaford brand products can be found throughout participating stores. You are not required to purchase any product to enter or win.

HOW TO ENTER THE CONTEST: Method No. 1 (by mail): On a plain piece of paper, type or print your name, address, phone numbers, and your original Hannaford Fresh Finales recipe. Insert recipe in an envelope, affix proper postage, and mail to: Hannaford Fresh Finales Recipe Contest, P.O. Box 926, Boston, MA 02112-0926. All entries must be postmarked between September 1, 2007, and October 31, 2007, and received by November 5, 2007. Method No. 2 (by email): To enter via email (“online entry”) follow all entry instructions to enter, including typing your recipe in the email message or attach the recipe as an attachment to the email and send to: freshmagazine@hannaford.com with “Hannaford Fresh Finales Recipe Contest” on the subject line. All online entries must be received by 11:59 p.m. ET on October 31, 2007. The Sponsor is not responsible for any damage to any computer equipment associated with online entry into the Contest. Each online contestant must be the rightful owner (or have authorized use) of the email address submitted at time of entry. In the event of a dispute over the identity of an online contestant, the entry will be deemed submitted by the authorized holder of the email account. The authorized account holder is deemed as the natural person who is assigned to an email address by an Internet access provider, service provider, or other organization that is responsible for assigning e-mail addresses or the domain associated with the submitted email address. Mass entries or entries generated by a script, macro, or use of automated devices will be disqualified. Incomplete, incorrect, illegible, or mutilated entries are automatically disqualified. Sponsor is not responsible for lost, late, misdirected, incomplete, stolen, damaged, altered, illegible, or postage due mail/entries.

ELIGIBILITY: Contest is open to individuals age 18 or older who are legal residents of Maine, Massachusetts, New Hampshire, New York, and Vermont. Sponsor: Hannaford Bros. Co., 145 Pleasant Hill Road, Scarborough, Maine. Employees of Sponsor, and its affiliates, subsidiaries, retailers, distributors, advertising, promotion, and judging agencies, and the immediate families of each are not eligible to participate. Culinary professionals are not eligible to enter the Contest. Contest is subject to all federal, state, and local laws and regulations. Void where prohibited by law. Contest governed by U.S. law.

WINNER DETERMINATION: All entries that meet the qualifications outlined in the “Entry” section of these Official Rules will be judged on the following criteria: (1) potential of ingredients to produce good taste (50%), (2) originality (25%), and (3) ease of preparation (25%). Entries will be judged by a panel of representatives/judges ad determined by the Sponsor whose decisions are final and binding in all matters related to the Contest. The top nine scoring entries will be declared the winners of the Contest. The highest scoring entry will be declared the Grand Prize winner. The second and third highest scoring entries will be declared the Second and Third Prize winners respectively. The fourth to ninth top scoring entries will be declared the Honorable Mention winners. Judges’ decisions are final. In the event of a tie at any stage in the judging process, the winner will be determined based on highest score for originality. In the event of a further tie, the winner will be determined based on the highest score for taste. All judging will be conducted by individuals trained or employed in food service or food preparation.

All entries must be original, not infringe on the rights of third parties, and not be previously published. All entries and materials submitted become the property of the Sponsor and will not be returned or acknowledged. Except where prohibited by law, entry submission grants the Sponsor the right in perpetuity to reproduce, publish, use, edit, adjust, modify, abridge, condense, and excerpt such entry in any way, in any and all media, without limitation and without compensation to contestant. Submission of entry further constitutes contestant’s consent to irrevocably assign and transfer to sponsor any and all rights, title and interest in and to the entry, including, without limitation, all copyrights.

PRIZES: One (1) Grand Prize: A $1,000 Hannaford Gift Card (Approximate Retail Value “ARV”: $1,000.00); One (1) Second Prize: A $750 Hannaford Gift Card (ARV: $750.00); One (1) Third Prize: A $500 Hannaford Gift Card (ARV: $500.00); Six (6) Honorable Mention Prizes: A Hannaford Gift Basket (ARV: $75.00 each). Total ARV all prizes: $2,700.00. Gift Cards are subject to the Hannaford’s Gift Card terms and conditions. No substitution or transfer of prizes permitted and prizes are not redeemable for cash. All taxes are the winner’s sole responsibility. Sponsor reserves the right to substitute any prize with one of equal or greater value if a prize is unavailable.

WINNER NOTIFICATION: Winners will be determined on or about November 26, 2007. Winners will be notified by mail and will be required to complete, sign, and return an Affidavit of Eligibility, Assignment and Release of Liability and Publicity, which must be received within five (5) days from the date printed on the notification letter or winner will be automatically disqualified. If prize notification is returned as undeliverable, winner will be disqualified. In case of disqualification for any reason, the contestant with the next highest score will be selected as the alternate winner. The awarding of any prize is contingent upon full compliance with these Official Rules.

GENERAL: By entering, contestants agree to hold Sponsor, and its advertising and promotion agencies and all affiliated companies and all their employees, officers, directors, and shareholders harmless from and against any and all liability, damages, judgments, costs, claims, demands, or causes of action of any kind arising in connection with participation in the Contest and any errors relating thereto.

The Sponsor is not responsible for any injury or damages to contestant’s or any other person’s computer related to or resulting from entering, playing, or uploading/downloading any materials in the Contest. Sponsor is not responsible for lost, interrupted, or unavailable network server or other connection, miscommunications, failed phone or computer or telephone transmissions or technical failure, jumbled, scrambled, late, lost, or misdirected transmissions, or other error of any kind whether human, mechanical, or electronic. CAUTION: Any attempt by a contestant to deliberately undermine the legitimate operations of the Contest is a violation of criminal and civil laws. Should such an attempt be made, the Sponsor reserves the right to seek damages from any such contestant to the fullest extent permitted by law and to disqualify such contestant from the Contest. In the event the Contest is, in the opinion of the Sponsor, compromised by virus, bugs, non-authorized human intervention, or other causes beyond the control of the Sponsor that corrupts or impairs the administration, security, fairness of the Contest, the Sponsor reserves the right in its sole discretion to suspend or terminate the online method of entry, but continue with the mail-in entry method.

WINNERS LIST/OFFICIAL RULES: For a list of winners (available after March 1, 2008) or a copy of these Official Rules, send a self-addressed, stamped envelope by April 1, 2008, to: Hannaford Fresh Finales Recipe Contest, P.O. Box 926, Boston, MA 02112-0926. Please specify “Official Rules” or “Winners List.”