Hannaford: A Business Built on Values
At Hannaford, values matter. Not only the values represented by the products and services we offer our customers, but also the values that form our company’s culture. These values are captured in our vision, mission and customer promise statements (below), embodied in our associates and inherent in everything we do.

Our Vision
To be recognized as the preferred provider of food and drugs, providing our customers a total shopping experience that consistently exceeds their expectations and offers them the goods and services they want with prices and quality that ensure superior value.

Our Mission
Hannaford is a full-service supermarket committed to listening to consumers and meeting their needs. We will deliver an outstanding shopping experience so customers will recognize Hannaford as the best choice for quality products, exceptional service and great value. We will be a responsible, respectful employer and corporate citizen, actively serving the interests of our associates and the local community.

Our Promise to You
Shopping for groceries can be fun, and we’ll prove it every day by giving you a shopping experience that constantly exceeds your expectations. In an exciting store environment, we’ll offer exceptional quality and variety in our products, knowledgeable, engaged and enthusiastic associates, and good prices and great value. From all of us at Hannaford, thank you for being our customer.

Our values are what distinguish us in the marketplace and make us attractive to the people who shop at our stores, work for our company and invest in our future.

We are committed to providing a diverse work environment that values individual differences and allows all associates to grow and develop to their highest potential. At Hannaford, we believe people’s differences are a source of strength and creativity. We strive for an inclusive organization without barriers and a workforce that reflects the diversity of the communities where we do business.

	Hannaford's Diversity Policy "At Hannaford we are committed to diversity and inclusion in the workplace. Our culture thrives on mutual respect, teamwork and productivity in the workplace among people who are diverse in work background, experience, education, age, gender, race, national origin, physical abilities, religious belief, sexual orientation and other real and perceived differences. We believe that diversity and inclusion create a distinct competitive advantage and can produce a more innovative and responsive organization. We also recognize our responsibility to the communities we serve and the value of a diverse workforce in those communities where we live and do business. We are committed to a culture where differences are accepted, valued and used to enhance the business and support the organization's objectives. Differences become a source of strength and creativity for the business. Inclusion means creating an environment that welcomes all who can do the job and that seeks to eliminate any tendency of bias or stereotype. A diverse, highly participatory culture provides a competitive advantage and is a prerequisite for the high performance organization our future requires. Accordingly, Hannaford provides equal opportunity in employment to all associates and applicants for employment. No person shall be discriminated against in employment because of his or her race, religion, color, sex, age, veteran status, national origin, sexual orientation, gender identity and gender expression or on the basis of his or her disability."

We are also committed to helping our communities become healthier, more prosperous, and better places to live. Our efforts to be a good neighbor and citizen range from environmental programs and involvement in public education, to supporting the United Way and community cultural organizations.