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Hannaford launches program to help feed hungry



A charitable campaign focused on helping feed the one in six Americans who do not have access to enough nutritious food is launched..



For Immediate Release:
Oct. 19, 2012

Eric Blom

News Release

Hannaford launches program to help feed hungry

SCARBOROUGH, Maine – Hannaford Supermarkets today announced the launch of Hannaford Helps Fight Hunger, a charitable campaign focused on helping feed the one in six Americans who do not have access to enough nutritious food.

Hannaford Helps Fight Hunger is a partnership between the supermarket and its customers to provide food and money donations to local pantries and regional food banks.

“This program makes it convenient for Hannaford customers to support neighbors who are struggling,” said Eric Blom, company spokesman. “At a time when the need continues to grow, Hannaford Helps Fight Hunger allows people to make donations right at the supermarket and purchase food items that trigger matching donations by Hannaford.”

Good Shepherd Food Bank in Auburn provides food to more than 600 local hunger relief agencies in all 16 Maine counties. Demand for food is high and the Food Bank is distributing enough food to provide 30,000 meals a day, every day of the year, said Kristen Miale, president of Good Shepherd Food Bank.

“The holidays can be especially hard for families,” Miale said. “People are worried about how they will stretch their budgets to last through the week, not to mention the holidays. When customers contribute to Hannaford Helps Fight Hunger, they are helping families right in their own community.”

Hannaford Helps Fight Hunger has three parts:

• Hannaford Helping Hands: Customers purchase a box of food staples for $10, and choose whether to have the box delivered to the local pantry or to donate it personally. As thanks for the donation, each customer receives a book containing more than $20 in coupons.  Last year, Hannaford customers donated 75,000 Helping Hands boxes.
• Register Donation: From Dec. 2 through Dec. 31, customers may donate money to their state food bank, in $5 increments, right at the register. Last holiday season, Hannaford customers made $99,437 in register donations.
• Buy One, Give One: Starting Nov. 25 and going through Dec. 15, customers can trigger Hannaford donations to food banks by purchasing a particular product on specific days.  For each item purchased, Hannaford will donate an identical product to the state or regional food bank. Last year, Hannaford donated 68,431 boxes of spaghetti, 40,542 cans of tuna and 35,164 cans of soup through this initiative.

Each Hannaford store determines what local food pantries to support. Stores compete with one another to encourage donations, and those supermarkets with the highest level of giving receive additional cash donations from Hannaford to be contributed locally.

“Hannaford works all year to help fight hunger in the communities we serve, with regular donations, awareness efforts and other support,” Blom said.  “We are particularly proud of the generosity shown by customers during the holiday season through Hannaford Helps Fight Hunger.”

Since 2008, the program has contributed a total of more than $3.5 million in food, customer cash gifts and Hannaford cash donations to local food pantries and food banks.

About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 181 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. All Hannaford stores feature Guiding Stars, America’s first storewide nutrition navigation system, and most stores have full-service pharmacies. Hannaford employs more than 26,000 associates. Additional information can be found at www.hannaford.com.

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