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Program to help local schools begins in Northeast

09/06/2013

Description

More than 2,800 schools across New England and New York will benefit

Details:

For Immediate Release:
Sept. 6, 2013

Contact:
Eric Blom
207-885-3132

Program to help local schools begins in Northeast

SCARBOROUGH, Maine – More than 2,800 schools across New England and New York will benefit from a program launched this week by Hannaford Supermarkets to raise money for items students need, whether that is new computers, musical instruments, sports gear, field trips or playground equipment.

Hannaford Helps Schools will make cash donations to local K-12 schools when customers purchase eligible products through Dec. 1.  The program is in its 14th year and has raised more than $8 million for schools in Maine, New Hampshire, Vermont, New York and Massachusetts.

“Each school decides for itself how to use the money, so they can target those extra dollars to the needs of students in the individual communities that Hannaford serves, said Eric Blom, spokesman.  “Hannaford Helps School makes it easy for customers to support their local school when they shop.”

Under the program, customers receive three “school dollars” – equivalent to cash – for every four participating products purchased. School dollars can be turned in to the school or placed in special collection bins at any Hannaford location.

This year’s program involves more than 30 brand partners and 720 products, including products from Procter & Gamble, Tropicana, Unilever, General Mills, McCain, The Switch, Fresh Express, Wyman’s and many others.

Each Hannaford store also provides a $1,000 bonus to the school in its area that generates the most donations. Last year, Hannaford Helps Schools provided $606,000 to benefit more than 2,800 schools in New England and New York.

About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 182 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. All Hannaford stores feature Guiding Stars, America’s first storewide nutrition navigation system, and most stores have full-service pharmacies. Additional information can be found at www.hannaford.com.

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