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Hannaford launches program to help feed hungry in five states

10/21/2013

Description

Company announces the 2013 launch of Hannaford Helps Fight Hunger, a charitable campaign focused on helping feed individuals who do not have access to enough nutritious food

Details:

For Immediate Release:
Oct. 21, 2013

Contact:
Eric Blom
207-885-3132

News Release

Hannaford launches program to help feed hungry in five states

SCARBOROUGH, Maine – Hannaford Supermarkets today announced the 2013 launch of Hannaford Helps Fight Hunger, a charitable campaign focused on helping feed individuals who do not have access to enough nutritious food.

Hannaford Helps Fight Hunger is a partnership between the supermarket and its customers in Maine, New Hampshire, Vermont, Massachusetts and New York to provide food and monetary donations to local pantries and regional food banks.  Donations benefit the one in six Americans – 50 million people -- who are “food insecure,” without consistent access to all the nutritious food they need.

“This program makes it convenient for Hannaford customers to support neighbors who are struggling,” said Eric Blom, company spokesman. “At a time when the need continues to grow, Hannaford Helps Fight Hunger allows people to make donations right at the supermarket and purchase food items that trigger matching donations by Hannaford.”

Hannaford Helps Fight Hunger has three parts:

• Hannaford Helping Hands: Customers purchase a box of food staples for $10, and choose whether to have the box delivered to the local pantry or to donate it personally. Hannaford customers bought a record 80,882 Helping Hands boxes in 2012, an increase of 3 percent over the previous year.
• Register Donation: From Dec. 2 through Dec. 31, customers may donate money to their state food bank, in $5 increments, right at the register. This program raised more than $58,000 during the 2012 holiday season.
• Buy One, Give One: For three weeks, starting Nov. 24, customers can trigger Hannaford donations to food banks by purchasing a particular product on specific days.  For each item purchased, Hannaford will donate an identical product to the state or regional food bank. Last year, this program generated 67,545 boxes of spaghetti, 44,001 cans of sauce and 75,781 cans of vegetables for food banks.

Each Hannaford store determines what local food pantries to support. Stores compete with one another to encourage donations, and those supermarkets with the highest level of giving receive additional cash donations from Hannaford to be contributed locally.

“Hannaford works all year to help fight hunger in the communities we serve, with regular donations, awareness efforts and other support,” Blom said.  “We are particularly proud of the generosity shown by customers during the holiday season through Hannaford Helps Fight Hunger.”

Since 2008, Hannaford Helps Fight Hunger has contributed a total of more than $4.5 million in food, customer cash gifts and Hannaford cash donations to local food pantries and food banks.

About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 183 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. All Hannaford stores feature Guiding Stars, America’s first storewide nutrition navigation system, and most stores have full-service pharmacies. Hannaford employs more than 26,000 associates. Additional information can be found at www.hannaford.com.

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