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Effective February 1, 2023

Hannaford Bros. Co., LLC ("Hannaford Supermarkets" or "Hannaford") respects your concerns about privacy. This Privacy Statement describes the types of personal information we collect on (the "Site") and our mobile application (the "App"), how we use the information, with whom we share it and the choices available to you regarding our use of the information. We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.

This Privacy Statement applies to the information we collect on the Site and the App. It does not apply to other websites, applications or services provided by Hannaford or other affiliated entities. In addition, this Privacy Statement does not apply to the offline data collection and use practices of Hannaford or other affiliated entities, such as data collection by telephone or in a retail store. Hannaford pharmacy records are subject to the Notice of Privacy Practices for Pharmacies, which can be found on the Pharmacy page.

The types of personal information we may collect when you visit our Site or use our App may include:

  • Contact information (such as name, telephone number, postal address, and email address);
  • On our Site, payment information, such as credit or debit card number, security code, expiration date and billing address;
  • My Hannaford Rewards loyalty card number;
  • Gift card information;
  • Your preferred Hannaford store locations;
  • Purchase history information;
  • login credentials, such as your username and password;
  • Information about your business or organization, such as your Tax ID number and 501(c)(3) determination letter, if you complete a donation, sponsorship request or event application;
  • Health concerns, such as specific food allergies, nutrition preferences or questions, or saved recipes;
  • Geolocation information;
  • Photographs or video images;
  • Information you share when you interact with our Customer Support team over the phone or online, including through the automated virtual assistant and live chat features on our Site and App, which may contain transcripts of chat communications;
  • Information you provide when you interact with our social media pages, such as Pinterest, Facebook, Instagram, Twitter, and YouTube, which may include your name, profile picture, social media handle, email address, gender, age group, networks, friends list, language, birthday, education, work history, interests and likes. In some instances, we may communicate with you through these social media pages and may collect the information you provide in response to such communications. This Privacy Statement does not cover the privacy and security practices of these social media sites;
  • Information in connection with fraud and loss prevention activities, including physical description;
  • Social media information; and
  • Other information you choose to provide, such as through the "Contact Us" feature, on application forms, customer surveys, contests, sweepstakes, and coupon rebate entries.