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Our Brands

save you more on what you buy most.

With our store brands on the label, you know you're getting national brand quality at the lowest price on the shelf. We're so sure you'll love Our Brands, we guarantee it or double your money back. And, when you sign up for My Hannaford Rewards, you'll earn 2% rewards on all our store brands.

hannaford brand


Our Hannaford Brand products offer the best value every day. You'll find them in every department, and they'll always be the lowest price.

nature's promise

Nature's Promise

Nature's Promise organic and natural items are grounded in goodness and free from 100+ artificial colors, flavors, preservatives and additives.

taste of inspirations

Taste of Inspirations

Taste of Inspirations products offer gourmet flavors at affordable prices. Skip the specialty food shop and find your new favorites right here.

Discover More of Our Brands

From beauty products to pet supplies and everything in between, we have more everyday items you can count on for quality and price.


Treat yourself to beauty products made with European inspiration. Etos offers luxurious, effortless beauty at affordable prices.

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Endorsed by pharmacists, CareOne health and personal care products offer the same high quality as national brands at much lower prices.

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Companion pet food offers the same high quality as national brands with a taste your pet will crave and a price you'll love.

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Smart Living

Smart Living offers high-quality everyday essential items and seasonally inspired products at a great price.

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Always My Baby

Always My Baby offers a range of trusted, high-quality products that meet all your baby's needs and save you time and money.

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Quality Guaranteed!

All our store brands carry a double money back guarantee, and they're always the lowest price on the shelf – so you know you're getting quality AND value.