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Press Release

Bag sales generate hundreds of thousands of dollars in support for local organizations

Mar. 30, 2016


Program designed to help both the environment and the community.


 For Immediate Release: 
March 30, 2016 

Eric Blom
News Release

Bag sales generate hundreds of thousands of dollars in support for local organizations

A Hannaford Supermarkets program designed to help both the environment and local individuals in need has surpassed two significant milestones: more than 500,000 meals provided to fight hunger and $100,000 raised to support local community groups.
In recognition of these accomplishments, Hannaford will donate $2 to a local charity for every Hannaford Helps bag and contribute the equivalent of two nutritious meals for each Fight Hunger bag purchased in April -- a 100 percent match of the standard donations.
"Customers have embraced this program because they understand that every one of their bag purchases helps a neighbor and contributes to environmental sustainability," said Hannaford spokesman Eric Blom.  "Shoppers tell us how proud they feel about the difference they are making locally, in partnership with Hannaford."
Hannaford's cause-related shopping bag program has two parts:
• Fight Hunger bags -- Hannaford contributes enough money to buy one meal to a food bank in our region when someone buys one of these reusable, brown-and-yellow bags.  The program began 22 months ago and has funded more than 566,000 meals at local food pantries, meals programs and food banks so far.
• Hannaford Helps bags -- the grocer donates $1 to a nearby nonprofit group, chosen by that customer's local supermarket, for every one of these blue bags sold.  The initiative started five months ago and has raised more than $100,000 in donations for 561 community groups.
Causes benefitting from the Hannaford bag program in Maine include organizations as diverse as the Good Shepherd Food Bank, youth sports, disability-support agencies, community centers, arts organizations, humane societies, children's programs and dozens of other local groups.
"The Hannaford Helps initiative not only provided much-needed proceeds, it also offered a new way of building awareness about the Library, our services, and our shared belief in sustainability," said Celeste A. Shinay, Programming and Development Manager, Scarborough Public Library  in Scarborough, Maine.
About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 188 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs more than 27,000 associates. Additional information can be found at