Campaign contributes food, money to pantries and food banks in five states.
For Immediate Release:
Feb. 19, 2014
Hannaford program provides more than $900,000 in food assistance
Scarborough, Maine – The Hannaford Helps Fight Hunger campaign raised more than $900,000 to fight hunger in 2013, including $300,000 for New Hampshire food-relief efforts, the company announced today.
During the holiday season, Hannaford invited customers to buy boxes of food staples for local pantries, purchase specific products that triggered donations to state and regional food banks, and donate money at the register. The company-wide campaign took place in all Hannaford stores.
Hannaford made the final product delivery in New Hampshire on Wednesday to the New Hampshire Food Bank in Manchester; there were two tractor-trailer trucks loaded with donated products. This delivery included more than 16,000 boxes of pasta, 13,332 cans of pasta sauce and 28,968 cans of vegetables. Overall, that’s 3,368 cases or 79,580 pounds of food.
“Hannaford continues to be a strong supporter of our fight against hunger here in New Hampshire. In addition to Hannaford’s corporate citizenship, they also provide consumers with multiple vehicles to help feed their neighbors throughout New Hampshire,” said Mel Gosselin, Executive Director.”
Hannaford stores in New Hampshire previously delivered more than $220,000 worth of food staples to various pantries across the state, as a result of the Helping Hands piece of the annual campaign. The company also made an earlier delivery of product to the Food Bank donated by a generous customer of the Raymond store.
The company contributed $1,000 to a food-relief organization in each of the top-selling stores by district. Hannaford customers also gave money at the register to support food banks.
“Hunger is particularly acute at this time of the year, when people who are struggling financially sometimes have to choose between heating their homes and buying the food they need,” said Eric Blom, spokesman for Hannaford. “The food and funds collected through Hannaford Helps Fight Hunger contribute to feeding our neighbors who are struggling financially.”
Hannaford Helps Fight Hunger had three parts:
• Hannaford Helping Hands: Boxes of the grocery items that pantries need most were sold for $10 each. These boxes each included canned chicken breast, rice, soup, cereal, pasta, sauce and other items. Hannaford customers bought nearly 81,000 boxes of these staples in 2013.
• Register Donation: Customers donated money to their regional or state food bank, right at the register.
• Buy One, Give One: Customers triggered donations to regional or state food banks by purchasing a particular Hannaford brand product. For each of these items purchased, Hannaford donated an identical item to the food bank. Some customers also donated the product they purchased. This program generated 30,320 boxes of spaghetti, 30,997 cans of sauce and 57,095 cans of vegetables for food banks.
About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 183 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. All Hannaford stores feature Guiding Stars, America’s first storewide nutrition navigation system, and most stores have full-service pharmacies. Hannaford employs more than 26,000 associates. Additional information can be found at www.hannaford.com
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