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Press Release

Hannaford lobster roll program generates $300,000 donation for community summer meal programs

Sep. 24, 2025

Description

Hannaford Supermarkets has concluded its summer lobster roll program with a special contribution to organizations focused on providing healthy meals to children during the summer months across New England and New York.

Details:

SCARBOROUGH, Maine – Hannaford Supermarkets has concluded its summer lobster roll program with a special contribution to organizations focused on providing healthy meals to children during the summer months across New England and New York.

Hannaford committed to donating $1 from every fresh lobster roll sold at its stores from this past May through Labor Day. The program’s success resulted in nearly $300,000 in donations to local community partners who run summer programs that increase access to food for children when school is out of session.  

“As a brand born and raised in New England, we love serving up a summer staple that’s rooted in our heritage,” said Ryan Merone, Deli and Bakery Category Director for Hannaford Supermarkets. “It was wonderful to see our customers’ continued enthusiasm for our lobster roll, and especially meaningful that this year’s program could also support organizations doing such incredible and important work to address food insecurity in our communities – a cause that’s close to our hearts.”

The donations will be distributed to Alfond Youth & Community Center and Waldo County YMCA (Maine); Project Bread (Massachusetts); Southern New Hampshire Services (New Hampshire); United Way of the Greater Capital Region (New York); and MAUSD Food Service Cooperative, White River Valley Supervisor Committee, Bennington-Rutland Supervisory Union and Burlington School District (Vermont).

“No child in the Capital Region should ever have to worry about their next meal,” said Peter Gannon, President and CEO of United Way of the Greater Capital Region. “Thanks to Hannaford and their caring customers, kids in our community had access all summer long to the healthy meals they need to thrive. We are grateful for Hannaford’s support of United Way’s Summer Meals Collaborative, which makes a real difference for many families and helps us build healthier, stronger communities together.”

2025 marked the second consecutive summer that Hannaford’s fresh lobster roll was available to customers. The lobster roll, featuring 5 oz. of North Atlantic lobster served on a Taste of Inspirations brioche hot dog bun, was prepared daily at all 188 Hannaford stores and available for only $9.99.

For more information about Hannaford, including store locations and hours, visit Hannaford.com.

About Hannaford Supermarkets

Hannaford Supermarkets is a leading regional grocer operating 188 stores in the Northeast, most with full-service pharmacies. Since 1883, Hannaford has been dedicated to delivering fresh, high-quality food with care, while creating “more good” in its communities. Guided by its purpose to cultivate thriving communities, Hannaford continues to build on its commitment to uncommon care by supporting local community partners, being the most welcoming place to work and shop, and taking thoughtful steps to protect the planet for future generations. In 2024, Hannaford donated more than 27.6 million pounds of food to hunger relief organizations and supported approximately 135 community partners across its footprint, helping expand access to fresh food, advance youth development, and support healthier lives. Headquartered in Scarborough, Maine, with stores in Maine, Massachusetts, New Hampshire, New York, and Vermont, Hannaford employs nearly 30,000 associates. Additional information can be found at Hannaford.com.

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Media Contact:

Caitlin Cortelyou

External Communications Manager, Hannaford Supermarkets

207-885-3132

caitlin.cortelyou@hannaford.com

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