Hannaford Supermarkets launches new “All for Good” brand campaign

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SCARBOROUGH, Maine – Hannaford Supermarkets recently launched a new brand campaign that demonstrates how the grocery and pharmacy retailer creates “more good” for the customers and communities it serves.   

The “All for Good” campaign is currently rolling out across Hannaford’s footprint in New England and New York, and is brought to life via television, radio, social media, digital, and out-of-home platforms.

“We hear it all the time - our customers really care that Hannaford shares their values,” said Sarah Guzman, Vice President of Marketing at Hannaford Supermarkets. “They want life to be a little easier, their communities to be stronger, and groceries to stay affordable. This campaign shines a light on the many ways we show up for our customers and the neighborhoods we’re proud to be part of.”

The “All for Good” campaign is rooted in how Hannaford provides solutions for real, everyday moments that matter – from making a healthy dinner on a budget, to conveniently supporting local farms and producers, to investing in programs that increase food access and create a healthier planet. The campaign shines a spotlight on the everyday care that Hannaford delivers by nurturing its customers, associates, and communities.

“The 'All for Good' campaign is more than just a tagline. It's how we connect with our customers on a deeper level,” said Guzman. “When you shop at Hannaford, you don’t have to compromise: local and affordable, care and convenience, people and planet. That commitment to caring for what helps our communities thrive has been at the heart of our brand since our founding in 1883.”

The ”All for Good” campaign creative can be viewed here.

Hannaford displays its “All for Good” promise beyond this campaign. A few examples in action:

• Hannaford proudly partners with more than 135 farms and approximately 1,100 local producers to offer more than 8,700 quality local products in their stores.
• In 2024, Hannaford contributed more than 27.6 million pounds of food to nonprofit organizations, including food pantries and hunger relief organizations, across their five-state footprint.
• Since 2021, Hannaford stores have diverted or donated all food at risk of going to waste – sending no food to landfills.
• In 2024, Hannaford awarded more than $2.3 million in grants to non-profit organizations in communities across its marketplace.
• Hannaford raises approximately $900,000 annually for nearly 2,000 local schools.

For more information about Hannaford, including store locations and hours, visit Hannaford.com.

About Hannaford Supermarkets

Hannaford Supermarkets is a leading regional grocer operating 189 stores in the Northeast, most with full-service pharmacies. Since 1883, Hannaford has been dedicated to delivering fresh, high-quality food with care, while creating “more good” in its communities. Guided by its purpose to cultivate thriving communities, Hannaford continues to build on its commitment to uncommon care by supporting local community partners, being the most welcoming place to work and shop, and taking thoughtful steps to protect the planet for future generations. In 2024, Hannaford donated more than 27.6 million pounds of food to hunger relief organizations and supported approximately 135 community partners across its footprint, helping expand access to fresh food, advance youth development, and support healthier lives. Headquartered in Scarborough, Maine, with stores in Maine, Massachusetts, New Hampshire, New York, and Vermont, Hannaford employs nearly 30,000 associates. Additional information can be found at Hannaford.com.